The Boolean Rule

/ˈbo͞olēən/

A binary variable, having two possible values called “true” and “false.”

𝑛𝑜𝑢𝑛

Wtf does that mean, and why am I bringing up?

When I started my online business I made VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem.

I made no money.

When I promised a specific person a specific outcome, marketing and sales became easier because the offer was more attractive, and customers were more happy because it was obvious when the outcome was fulfilled.

Boolean offer examples:

Before: "To get in shape"

After: "To bench 225lbs"

Before: "To beat bad habits"

After: "To never smoke a cigarette again"

Before: "To reach their goals and fulfil their dreams"

After: "To get a girlfriend in 90 days"

Before: "To fix their sales problems"

After: "To get a 35% close rate"

Before: "To beat procrastination"

After: "To get 4 hours of flow state per day"

Before: "To feel more fit and healthy"

After: "To feel zero lower back pain"

Before: "To overcome addiction"

After: "To completely stop drinking alcohol"

Before: "To improve themselves"

After: "To meditate, read, and journal everyday for 90 days"

Before: "To make more money

After: "To add $3,000/month in profit"