8 Ways People Are Making Money on Skool

At Skool, we wanted people to have the freedom to use the platform creatively to generate income, and the results have been incredible. Here are some strategies people are using to make money with Skool:

“Switch and Save” Paid Community Transfer: Members moving from Discord or Patreon are often able to capture 20% more revenue instantly while boosting engagement with Skool’s unique features. The transition allows them to keep an extra 20% of revenue from their existing audience.

“Free-Only” Model: Many users move their free groups from other social platforms to Skool. This setup often leads to increased earnings due to direct post visibility, no competing ads, and Skool’s engagement-boosting gamification. Reviving inactive communities becomes a breeze, with revenue generated through sales of other products or services.

“Free THEN Paid” Model: Start with a free group and curate a strong, engaged community. Once you have established active members, transition to a paid model. Loyal early members are “grandfathered” in, incentivizing others to join before the switch.

“Free AND Paid” Groups: Launch two groups: one free for beginners and another paid for advanced content. This setup offers a low-risk entry for members, with an option to upgrade, creating a seamless pathway to paid membership.

Partner with Influencers: Collaborate with influencers who lack a community platform. You manage the group, they send the traffic, and revenue is split. This strategy can be scaled by partnering with multiple influencers, creating a diverse portfolio of communities.

“Outside Experts” Approach: Instead of being the expert, create a community focused on shared interests. Bring in guest experts who can add value, which boosts engagement and makes the community feel richer, all while elevating your profile as the organizer.

“Documenting Your Journey” into Paid Membership: Without needing expertise, simply document your journey. Members pay to follow your progress or join in, enjoying the experience of learning alongside you. Earnings can be reinvested into tools or content that benefit the entire community.

“Curate” for Value: Curate high-quality resources on a topic, saving members time by compiling valuable content in one place. Even without creating original material, you become a go-to resource, adding value by doing the heavy lifting for your members.

Not being an expert or having an audience is no longer an excuse to not make money on the internet.

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